While CEO of OnlyFans, Gan made decisions about whether the company would host sexually explicit material, because of concerns that the site was exploiting women. Gan sought to establish a safe space for creators of explicit material, while not conducting illegal activity. She stepped down in July 2023 being replaced by .

As of May 2019, Keily was the Director, Co-Lead of Contentious Data Protection Strategy, Legal and Compliance Services at (PwC) in the United Kingdom. Blair left , the London office of a San Francisco law firm, in January 2022, where she was head of cyber, privacy and data innovation, with among her clients. She departed after being recruited by OnlyFans, where she began as chief strategy and operations officer; Todd Spangler, writing for , describes her initial responsibilities there as leading their “trust and safety operations and [being] responsible for developing, executing and communicating OnlyFans’ strategic initiatives and future goals to users, commercial partners and other key stakeholders.” During this time, she was an advocate for the in the UK. Blair was named of OnlyFans in July 2023, succeeding .
Blair will succeed Amrapali “Ami” Gan, who is stepping down to pursue new endeavors, according to OnlyFans. During Gan’s tenure as CEO, from , the U.K.-based company saw its global user base increase to more than 220 million fans and over 3 million creators and reach the milestone of $10 billion paid to creators. Gan had assumed the role after the .
“Ami led OnlyFans through a significant period of growth and we are extremely grateful for all her hard work,” Lee Taylor, CFO and director of OnlyFans, said in a statement. “Over the past 18 months, Keily has played a pivotal role in shaping the strategic direction of OnlyFans and driving it towards our goal of becoming the safest social media platform. Her connection with our creator community, and her vision for the future of the platform, will ensure that we continue to disrupt and innovate the monetization potential of the creator economy, as well as continue to appeal to creators and fans around the world.”
Blair, who has a background as a lawyer and business exec, previously led OnlyFans’ trust and safety operations and was responsible for developing, executing and communicating OnlyFans’ strategic initiatives and future goals to users, commercial partners and other key stakeholders. Prior to joining the company in January 2022, she served as partner – head of cyber, privacy and data innovation at London-based law firm Orrick, Herrington & Sutcliffe. Previously she worked at PwC and law firms Morrison & Foerster and Allen & Overy.













