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As arguably the strongest female character in the wrestling business today, Sexy Star is a marketing goldmine for Lucha Underground. With a recognizable mask which could become a stable of her character just as it has for Mysterio, a catchy name that stays true to her lucha background and a genuine appeal to men, women and children, Sexy Star has the potential to be a top merchandise seller and one of the few wrestlers outside WWE who can transcend wrestling into mainstream media.
“My match against Mariposa has been one of the best things that have ever happened to me because it allowed me to make it clear to everyone what true women wrestling is. It’s not scratching each other followed by glamorous poses,” Sexy Star said. “We are not two beautiful women pulling each other’s hair. A real female match is a match between to gladiators, two warriors who are ready for anything and who are willing to leave their blood splattered in the ring if it’s necessary. In a true female match, participants defend their dignity with their moves, high flying action, hits, chairs and whatever else might be need, because when two women truly want to win, they are willing to risk it all, including their lives.”
Sexy Star’s character and storylines are also prime examples of Lucha Underground not trying to be WWE or anything else we’ve ever seen in wrestling. Interngender matches and violent battles between two female athletes—and the stories that justify them—are just some of the reasons the brand has built such a hardcore and devoted following.
In Lucha Underground, Sexy Star has been built as the ultimate underdog who has worked her way through the trials and tribulations of the wrestling business—and life in general—to reach the top of the mountain. By using her mask to overcome adversity and give her confidence, Sexy Star has become a role model for female wrestling fans of all ages.
As if watching Sexy Star walk away with the Lucha Underground Championship wasn’t enough to inspire the next generation of female wrestlers, the recent success of Charlotte, Sasha Banks, Becky Lynch, Bayley, Asuka and other Superstars in WWE have helped the strides of women’s wrestling reach a more mainstream audience.
