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Adriana Lima (; born 12 June 1981) is a Brazilian model. She was a from 2000 to 2018, having made her debut in 1999, making her the longest-running Victoria’s Secret Angel and model. In 2017, she was named “the most valuable Victoria’s Secret Angel” by American analytics company D’Marie. She is also known for her and commercials.
In July 2013, Spanish fashion brand announced that Lima would be the face of the brand during Barcelona Fashion Week Spring-Summer ’14, following in the same role in January 2013. In April 2014, Lima was chosen as the first brand ambassador of Desigual for the brand’s 30th anniversary. She has been named the “ambassador of la vida es Chula,” Desigual’s “life is cool” motto. Desigual marketing director, Borja Castresana, stated that Adriana “reflects our values and represents Desigual women who are confident, optimistic and full of life.” The campaign was launched on April 20, 2014, with television commercials in Spain, France, Germany, Italy, Austria and Belgium.
In June 2014, she returned to her role as a Maybelline New York spokesmodel. She had been the face of the brand between 2003 and 2009. Lima was also chosen as the new face of Fall/Winter 2014 campaign. Jason Wu stated about Lima, “She’s sexy, and there’s this feline-esque prowess that felt appropriate for the clothes. And she’s got those eyes! She’s like our own . Adriana is a new take on the supermodel – she’s from a different era. At the end of the day, these ads are about the women and the sexiness, and I continue to choose women who inspire me.”
On November 8, 2018, after 18 appearances for the Victoria’s Secret Fashion Show, Lima announced on a Facebook post that she would be retiring from the brand, writing: “Dear Victoria, Thank you for showing me the world, sharing your secrets, and most importantly not just giving me wings but teaching me to fly.” During the show, Victoria’s Secret honored Lima’s longevity with the company by giving her a personal tribute segment titled: “Thank You Adriana.”
In February 2012, Lima became the only celebrity to ever star in two Super Bowl commercials in one game. She starred in commercials for online flower service and which were watched by more than 200 million viewers. Her Kia Motors Super Bowl commercial – promoting the new Kia Optima – sent sales to their highest mark since the design debuted. Sales were up 31% from January 2012 and 138.6% from February 2012. The commercial was also voted No.3 out of the 55 commercials on USA TODAY and Facebook’s Super Bowl Ad Meter. A teaser of the commercial was released in movie theaters in January before the game. It is believed to be the first time a Super Bowl commercial premiered in movie theaters.
